Mariah MacInnes "Content Queen Mariah" is a SEO and marketing specialist with a growing personal brand. She needed her DIY visual identity to catch up with her ambition: she was ready to move from freelancer to business owner, and her design needed to signal that shift.

A personal brand refresh is a different kind of challenge to a product rebrand; the visual identity has to feel like the person, not just the business. I worked closely with Mariah to translate her voice and positioning into a visual language that felt polished and professional without losing the personality that her audience had connected with.

As her business expanded; launching a membership program, moving to agency model, introducing new services…I evolved the design system alongside it, ensuring new materials felt consistent with the existing brand while allowing space for growth.

The rebranded identity directly supported Mariah's business evolution: she launched the Content Queen Membership, scaled to a full Content Marketing Agency, and expanded her service offering. The design gave her brand the credibility to grow into. This included not only a complete rebranding including a branding kit, but also customised assets and templates for her to use on her own with confidence.

While one of my older works, Nearly 5 years later the templates and assets created for her are still being used by her and her team, which brings me pride and joy that they are still representative of her brand.