Living Today is a miscellaneous brand of trendy homewares products, ranging from the living room to the bathroom to the kitchen, accessories, and fun trinkets and toys for the kids.

The design team and I reworked and revamped Living Today’s outdated branding identity to create an easily understandable look across their packaging. The Personal Care Patch line I spearheaded was particularly successful, and it made a vibrant consistency throughout future products that elevated the packaging from its old as-seen-on-tv appearance. Creating consistency through like-minded products allows the brand to tell an approachable story, enabling it to stand out in stores and online. This updated look has also significantly elevated their social media presence and point-of-sale design. This has been rolling out throughout all Living Today Products, resulting in increased sales and distinguishing it from competitors, which can be purchased online on their website, LivingToday.com.au or in various retailers that carry the product, such as Harris Scarf, Catch, and Myers Marketplace.