Moments Condoms (MOXO) believes that women (and everyone and anyone in between) should feel confident purchasing condoms and have no hesitation when deciding to make the good times safe times.

To expand into the retail market from online, I spearheaded the complete rebranding of Moments condoms’ original packaging, which was created in 2017. I brought in a sense of fun and an open and approachable branding that speaks to its youthful audience and stands out from the dark, intimidating packaging of established competitor brands, to encourage their audience not to forgo judgment at the register. I brought their packaging to its 2nd stage of maturity for their 5-year rebrand.

Previously working on a Date Box with the previous packaging that went to sell successfully, a packaging repackaging was well in the works. This packaging rebrand created a consistent look and feel across Moment’s branding and identity from Social media to its newly designed website. This project has allowed Moments to successfully become stocked in Coles Supermarkets since early 2022, with plans to expand to further retailers.