The design team and I created modern & bright branding and packaging strategy for Plug’d that maintains its core values of quality, reliability, and affordability. It became a journey to transform a no-name brand into a fully put-together brand with a modern and innovative approach. Our goal was to stand out from competitors on the shelf with our launch this year. The rebranding included a complete overhaul of our product packaging and marketing materials. The new packaging is user-friendly, bold, and eye-catching, showcasing our unwavering commitment to service and quality.
From designing captivating icons and illustrations to making the brand’s different products more visually distinguishable from its branding, I was involved throughout the whole process. We designed its new packaging to provide clear and concise information about our product’s features and benefits so that customers can make informed decisions without confusion and retailers can display a reliable and affordable product; As a result, preorders have sold out before they hit the shelves!