Remology is a new and upcoming beauty brand launched in late 2023. Working with the design team, we created a complete branding story and identity for the brand from scratch. The four product categories are Styling, Remedy, beauty, and Grooming. We wanted to make sure personal care items were accessible to everyone, no matter their gender expression, so we separated the categories by colour: Styling (purple), Remedy (green), beauty (orange), and Grooming (blue). Our main goal was to create packaging that would be easily distinguishable from other products and convey that Remology has unique selling points. Already being anticipated and preordered by retailers, this innovative brand will have a dedicated niche in the market with its highly visual packaging and captivating story. We developed Remology’s branding and identity to be implemented in various social media, e-commerce websites, and printed materials provided to retail customers in the future.